Our Story As a lifestyle brand,The Laboratory offers a house of contemporary labels which cater to the real Australian woman who seeks timeless, modern wardrobe pieces. Proudly born in Geelong, The Laboratory is committed to supporting the local community. Our Geelong heritage underpins everything we do as a business. From providing the inspiration behind our designs, to our ongoing commitment to create authentic, engaging and real relationships with the communities we operate in, as well as memorable, personal and tailored experiences for our customer. By wholesaling our product through independent retailers through-out Australia and The Laboratory stores, we gain invaluable feedback directly from our customer which enables us to continuously improve our product offering. The Laboratory brands provide every day luxury, with a focus on quality fabrications and flattering silhouettes for every woman. Proudly focused on implementing ethical and sustainable practices,The Laboratory has established long-term manufacturing partners. Our like-minded manufacturers are a true extension of The Laboratory family and play a vital role in our commitment to a transparent and ethical supply chain. With 5 brands each with their own unique signature design,The Laboratory encourages customers to mix and match brands to create custom style solutions that reflect the casual and relaxed Australian lifestyle and will stand the test of time. This unique wardrobe solution offered by The Laboratory, is what we like to call ‘The LabFactor’.