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Torju: Our sustainable, ethical and eco-friendly label

Torju: Our sustainable, ethical and eco-friendly label

Inspired by the natural, raw beauty of our hometown, Torju is committed to create quality, timeless fashion for environmentally and ethically-aware Australian women.

Focused on transparency and sustainable manufacturing, Torju is a fashion brand with a social and environmental conscience. Using organic fabrications, it is committed to only partner with like-minded suppliers who implement both ethical and sustainable manufacturing processes.

Torju is a fashion brand with a social and environmental conscience and is committed to only partner with like-minded suppliers who implement ethical and sustainable manufacturing processes.

Torju’s main manufacturing partner implements eco-friendly production processes such as: * Reusing trims of materials
* Conserving water by recycling all waste water and collecting rain water.
* Installing a solar plant that supplies solar power to the whole factory.

* Up-cycling left over fabric to create new products.

Torju’s manufacturing partner supports the local TEARS organisation (Train, Educate and Rehabilitate Socially), which provides education for mentally handicapped children. Residual fabric cut-offs collected during the manufacturing process are donated to TEARS for the students to use to weave durries and carpets.

It is also a globally recognised fair-trade manufacturer, meeting strict criteria by FLOCERT. FLOCERT has set a global benchmark for businesses to ensure supply chains are built on fair practices to help producers, traders and brands become truly sustainable and fair for all parties. Torju’s manufacturer proudly pays the cotton price set by The Fair Trade Organisation which includes a premium that goes towards projects within their local community.

Importantly, Torju’s manufacturer is GOTS and OEKO-TEX certified – meeting strict guidelines in all of their manufacturing processes.

GOTS is recognised as the world’s leading processing standard for textiles made from organic fibres. It defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well. Only textile products that contain a minimum of 70% organic fibres can become GOTS certified.

OEKO-TEX® is a worldwide certification system which guarantees consistent and independent testing. It enables consumers and companies to protect our planet by making responsible decisions.

Meet Jacquie McLean from ‘Project Ten’

Meet Jacquie McLean from ‘Project Ten’

Is it true the name Project Ten, was giving a nod to the fact that Project Ten was your tenth business idea and the one you finally decided to launch with?

Yes, I had lots of ideas that didn’t see the light of day, but the original oversize tote was the one that I finally took the leap of faith with – it was the tenth idea on my list, so Project Ten was born.

How did the idea of Project Ten come about?

I was at the beach and I was carrying lots of bags and kids and I thought, wouldn’t it be great to have ONE giant, stylish bag that was light but practical (with soft handles and a pocket for keys/phone) – I couldn’t find anything like it, so I created it!

Since launching, your product range has expanded and seems to continue to do so – what does the future look like for Project Ten?

In the same way that the business was born, I am still constantly trying to solve my own problems so in doing so, I hopefully solve the same problems for others. I am always looking to innovate and create products that are functional and stylish at the same time.

How important is it to you to be true to your Geelong roots and remain connected to the local community?

Very important. When we moved here 10 years ago it was a city with so much potential. In those ten years, I have seen so many creative people either move here or open businesses to tap into the great lifestyle we have down here. I am passionate about supporting local businesses, from my graphic designers, to the photographers I use, to the makeup artists for our campaign shoots.

What’s been the highlight of owning your own business?

Having the flexibility to work when I want around my young family. As much as it’s hard to switch off when it’s your own business, I love that I can afford to take an hour off to see my boys play in a sports game and I don’t have to ask anyone’s permission. I feel very fortunate to be able to do that.

What has been one of the most creative ways you’ve seen the Project Ten bags being used by yourcustomers?

My brother was the first one to show me that you can use the oversize tote as a laundry hamper (it became one of my first posts on Instagram). I’ve seen them used as pet carriers, plant carriers….there are too many to mention!

Where do you get your inspiration from for your beautiful prints and designs?

My inspiration comes from interiors, fashion and travel.