|Published on: Oct 16, 2018|Categories: Design, Geelong Local| Meet Jacquie McLean from ‘Project Ten’ Is it true the name Project Ten, was giving a nod to the fact that Project Ten was your tenth business idea and the one you finally decided to launch with? Yes, I had lots of ideas that didn’t see the light of day, but the original oversize tote was the one that I finally took the leap of faith with – it was the tenth idea on my list, so Project Ten was born. How did the idea of Project Ten come about? I was at the beach and I was carrying lots of bags and kids and I thought, wouldn’t it be great to have ONE giant, stylish bag that was light but practical (with soft handles and a pocket for keys/phone) – I couldn’t find anything like it, so I created it! Since launching, your product range has expanded and seems to continue to do so – what does the future look like for Project Ten? In the same way that the business was born, I am still constantly trying to solve my own problems so in doing so, I hopefully solve the same problems for others. I am always looking to innovate and create products that are functional and stylish at the same time. How important is it to you to be true to your Geelong roots and remain connected to the local community? Very important. When we moved here 10 years ago it was a city with so much potential. In those ten years, I have seen so many creative people either move here or open businesses to tap into the great lifestyle we have down here. I am passionate about supporting local businesses, from my graphic designers, to the photographers I use, to the makeup artists for our campaign shoots. What’s been the highlight of owning your own business? Having the flexibility to work when I want around my young family. As much as it’s hard to switch off when it’s your own business, I love that I can afford to take an hour off to see my boys play in a sports game and I don’t have to ask anyone’s permission. I feel very fortunate to be able to do that. What has been one of the most creative ways you’ve seen the Project Ten bags being used by your customers? My brother was the first one to show me that you can use the oversize tote as a laundry hamper (it became one of my first posts on Instagram). I’ve seen them used as pet carriers, plant carriers….there are too many to mention! Where do you get your inspiration from for your beautiful prints and designs? My inspiration comes from interiors, fashion and travel.